WEBSITE DESIGN & DEVELOPMENT
Shopify & Squarespace
I help creative professionals, independent brands, and businesses transform outdated, inconsistent, or underdeveloped websites into polished, cohesive digital experiences. Whether refining an existing site or building a new one from the ground up, I bring a strong, detailed point of view to every project.
My approach combines visual design, brand sensibility, content organization, and hands-on implementation. I consider everything from overall structure and navigation to typography, imagery, product presentation, and the details that shape the user experience. The goal is to create a digital presence that feels intentional and true to the brand.
PORTFOLIO
Shopify Store Rebuild
KABE had a strong and distinct point of view, with a level of taste and curation that was not reflected in their digital experience. While the product offering and in-store presence felt elevated and intentional, the website read as more generic than the brand itself.
This project focused on elevating KABE’s digital presence into a more editorial, curated shopping experience that better reflected the quality of the brands it carries. It involved a complete rebuild of the Shopify storefront using a newly selected premium theme as the foundation. Rather than a simple visual refresh, the redesign refined the structure, storytelling, and overall presentation of the site to better align the online experience with KABE’s brand and in-store positioning.
The approach combined creative direction, UX-informed structure and development, and Shopify implementation to deliver a more intentional and cohesive e-commerce experience. The result is a digital storefront that feels elevated and considered across every touchpoint, while improving clarity, navigation, customer trust, and overall conversion.
CLIENT
SERVICES
GOAL
Shopify Store Rebuild
The goal of the Lisbeth Jewelry refresh was to create a digital experience that better reflected the elegance, simplicity, and timeless quality of the brand itself. While the existing site provided a functional foundation, its basic theme and visual treatment did not fully communicate the refinement and considered nature of the brand.
The refresh introduced a more elevated visual language through refined typography, improved hierarchy, intentional spacing, and a more editorial approach to product presentation. The result is a cleaner, more sophisticated storefront that allows the jewelry and imagery to take center stage.
Every element was considered with the brand’s understated aesthetic in mind; from the overall layout to the way products and supporting content are presented, the updated site better aligns the digital experience with Lisbeth’s ethos of modern simplicity, thoughtful design, and timeless pieces designed to be lived in.
CLIENT
SERVICES
GOAL
Branding, Portfolio Website, Ongoing Support
Holistic Life Organising came to life from the ground up, with no existing brand identity or website in place. I developed the complete creative direction for the business, establishing its visual identity, tone, and digital presence from the outset.
The website was designed to translate Ellie’s calm, practical, and highly considered approach into a brand experience that feels refined, while clearly communicating her services and the value of bringing order to the areas of life that often feel overwhelming. The result is a minimal, yet thoughtful digital presence that gives the business a strong foundation as it grows.
CLIENT
SERVICES
GOAL
SERVICES
The Audit
Current Website Audit & Action Plan — $500
A review of your existing website with practical recommendations for improving visual design, structure, content and overall user experience. Ideal if you know your site needs work but aren't sure where to start.
The Refresh
Focused Redesign & Implementation — $2,500+
A focused overhaul of your existing Squarespace or Shopify site. I'll refine the layout, typography, imagery, navigation, and overall visual experience while working within your existing platform and theme.
The Sprint
High-Impact Implementation — $1,250
One dedicated 10-hour day to tackle a pre-agreed list of high-impact website improvements. Ideal for smaller updates, launches, portfolio refreshes, or getting a site over the finish line with focused, hands-on support.
The Portfolio
Squarespace Design & Build — $3,500+
A complete website built from the ground up for creative professionals and independent businesses. I’ll help shape the structure, curate your work, and build a premium and easy-to-manage Squarespace site.
The Rebuild
Full Shopify Redesign & Implementation — $6,500+
A comprehensive Shopify redesign for brands that have outgrown their site. Includes theme customization, site structure, collection and product organization, product page design, and responsive optimization.
The Monthly
Website Updates & Maintenance — $1,000/month
For clients who want an extra set of hands after launch. 10 discounted hours per month of creative and technical support to keep up with content updates, product additions, merchandising, and design refinements.
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ABOUT
My background sits at the intersection of visual design, ecommerce, and physical spaces.
I’m currently a Toronto-based Interior, Set & Prop Stylist, working across interiors, hospitality, brands, and editorial. Web design remains an ongoing part of my practice alongside styling, allowing me to bring my visual sensibility and experience in design to digital spaces. My work across both disciplines is guided by a thoughtful, detail-oriented approach and a strong visual point of view.
Before moving into styling, I spent five years at Pixel Union as a Creative Lead, where I worked on the design and development of Shopify themes for ecommerce brands. That experience gave me a deep understanding of how brands translate into digital spaces—from visual identity and content to user experience, ecommerce, and the details that shape how customers interact with a website.
Bringing these two worlds together gives me a unique perspective. I understand how to develop a cohesive visual language in the physical world, while also understanding the digital systems and customer experience that support a brand online. Whether I’m styling a space or rethinking a website, I approach both with the same intention: creating thoughtful, cohesive experiences where every element has a purpose.
To view my styling work, navigate to my full website here.
CONTACT
Have a website or brand project in mind? Tell me a little about what you’re looking to create, refine, or improve, and I’ll be in touch to organize a complimentary discovery call.